News

Hershey to launch first new candy in 30 years

Hershey to launch first new candy in 30 years

NEW CANDY: The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. Photo: Associated Press

By Dave Warner

PHILADELPHIA (Reuters) – Candy is dandy for The Hershey Co., which on Thursday said it is launching a soft caramel creme candy that is its first new brand in the United States in 30 years.

The candy, named Lancaster, will be available in January and come in three flavors – caramel, vanilla and caramel, and vanilla and raspberry – the Hershey, Pennsylvania-based company said.

“You can really sink your teeth into it, but it is not very sticky on your teeth,” said Steven Schiller, the company’s senior vice president for sweets and refreshment, using the words “soft” and “meaty” to describe the new product.

Its name stems from the company’s history. Founder Milton Hershey’s original confection company was called the Lancaster Caramel Co.

“The introduction of the Lancaster brand marks a significant milestone for the Hershey Co, as it’s the first time the company has launched a new brand that is not a brand extension or acquisition in the last 30 years,” the company said in a statement.

Hershey, the biggest chocolate maker in North America, makes popular sweets such as Hershey’s Kisses, Reese’s Peanut Butter Cups, Almond Joy, Good & Plenty, Kit Kat wafers, Milk Duds, Heath toffee bars, Twizzlers and Jolly Rancher hard candy.

Introduction of the new brand marks a company focus on product innovation, said Erin Lash, a Morningstar equities analyst who follows Hershey.

“They are looking to grow,” she said. Hershey is aiming to increase sales by nearly 50 percent, to $10 billion annually, by 2017, she said.

The company said it launched the Lancaster brand in China earlier this year.

Recent Headlines

in Viral Videos

You’ll never be as confident as this kid dancing to ‘Cuban Pete’

Fresh
21-overlay6

This young man has moves and he's not afraid to use them.

in Viral Videos

Shark Wahlberg

18-overlay1

Grab the peanut butter, here comes a jellyfish.

in Entertainment

Police search Indy home of ‘Jared from Subway’

jaredfogle

Authorities searched the home of Subway pitchman Jared Fogle, about two months after the executive director of his nonprofit foundation was arrested on child pornography charges.

in Entertainment

Your Frappuccino is going to cost you more

starbucks

Starbucks says it's hiking prices again starting today, with the increases ranging from 5 to 20 cents for most affected drinks.

in Entertainment

Pamela Anderson launches online culinary show as she preps vegan cookbook

pamanderson

The former "Baywatch" beauty has launched a blog featuring video tutorials on how to cook up healthy green meals.