News

John Wayne’s heirs sue university to use ‘Duke’ name

John Wayne’s heirs sue university to use ‘Duke’ name

THE DUKE: John Wayne Enterprises said it fears being sued by the private university in Durham, North Carolina, for trademark infringement unless a U.S. court intervenes. The school has challenged the heirs' plans to use the name in connection with restaurant services and alcoholic beverages. Photo: Associated Press

By Colleen Jenkins

WINSTON-SALEM N.C. (Reuters) – Heirs of film star John Wayne have sued Duke University over their right to use the late Academy Award winner’s nickname, “Duke,” to market a line of bourbon, describing the school’s protests over such branding efforts as “ludicrous.”

John Wayne Enterprises said it fears being sued by the private university in Durham, North Carolina, for trademark infringement unless a U.S. court intervenes. The school has challenged the heirs’ plans to use the name in connection with restaurant services and alcoholic beverages.

“Duke University seems to think it owns the word ‘Duke’ for all purposes and applications,” Wayne’s heirs said in a federal complaint filed on July 3 in the Central District of California.

The Wayne family business said it was “ludicrous” for the school to argue that inclusion of the nickname on commercial products would cause confusion, dilute the university’s brand or falsely suggest a connection between the school and the goods.

An exhibit attached to the suit shows a bottle of bourbon with the “Duke” name featured prominently on the label along with Wayne’s image and signature.

Duke University spokesman Michael Schoenfeld said on Wednesday the school would continue its fight to protect its trademarks.

“While we admire and respect John Wayne’s contributions to American culture, we are also committed to protecting the integrity of Duke University’s trademarks,” Schoenfeld said. “As Mr. Wayne himself said, ‘Words are what men live by … words they say and mean.’”

Wayne was an American movie legend best known for his roles in Westerns. He starred in the 1956 classic “The Searchers” and won an Oscar for best actor for his portrayal of U.S. Marshal Rooster Cogburn in the 1969 film “True Grit.”

He died in 1979 at age 72.

(Reporting by Colleen Jenkins; Editing by Eric Beech)

Recent Headlines

in Entertainment

Eva Mendes and Ryan Gosling are parents

evamendes

The pair reportedly welcomed a baby girl last week.

in Viral Videos

Barbra Streisand on late-night TV for first time in 50 years

19-overlay1

And part of her appearance included singing duets with Jimmy Fallon.

in Music

Darius Rucker to release holiday album

dariusrucker

"Home for the Holidays," which will be released in October, will feature classics and original music.

in Entertainment

‘National Lampoon’s Vacation’ reboot in the works

helms

The 1983 classic is getting a new look for a new generation, picking up the story with the now-grown children of Clark and Ellen Griswold.

in Trending, Viral Videos

TODAY’S MUST SEE: Sesame Street’s ‘Star S’mores’ trailer

23-overlay2

Sesame Street has its own take on "Star Wars" and it's adorable, funny, creative ... and makes us want to be a kid again.