News

John Rich turns clothing designer for Redneck Riviera line

John Rich turns clothing designer for Redneck Riviera line

COUNTRY STYLE: his April 1, 1012 file photo shows Big Kenny, left, John Rich, of musical group Big and Rich. Photo: Associated Press

Country star John Rich has become the latest celebrity to add fashion designer to his resumé by launching his own Redneck Riviera apparel line.

The “Shuttin’ Detroit Down” hitmaker reveals the project has been a few years in the making after realizing no one had capitalized on the Redneck Riviera name, which is used by locals to describe the Gulf Coast.

He tells Billboard.com, “I started putting together a team of people from manufacturers to developers to people in the apparel world, and started developing out this line.

“It was a slow process – and I wanted it to be. Redneck Riviera is not my phrase. That’s America’s phrase. Everybody calls it that. I wanted to make sure that the stuff I presented lived up to the iconic image that is Redneck Rivera in reality. So I took my time, and last year, I decided that we had it locked in how it needed to look and how it needed to be, so let’s put it out. So in 2014, it launches nationwide.”

The 150-piece collection will include T-shirts and caps for fans of all ages.

Rich follows in the footsteps of fellow creative musicians Toby Keith, Adam Levine, Rihanna, Taylor Swift and Wiz Khalifa, who have all launched their own fashion lines in recent years.

Recent Headlines

in Black Friday, Viral Videos

Jimmy Fallon’s favorite #ThanksgivingFails

13-overlay6

Think you've had a rough Thanksgiving? It could always be worse.

in Entertainment

Today in entertainment history: Nov. 27

beatles

A look at some of the Hollywood headlines that made history.

in Black Friday, Entertainment

‘TIS THE SEASON: Holiday specials airing this week

Frosty the Snowman

Here's a look at Christmas classics and new holiday favorites airing this weekend.

in Black Friday, Entertainment, National

Obama pardons ‘Cheese,’ America’s top turkey

turkeypardon

The President pardoned the official Thanksgiving turkey in a tradition that is truly American.

in Entertainment

Harrison Ford signs on to ‘Blade Runner’ sequel

harrisonford

The actor will reprise his 1982 role as bounty hunter Rick Deckard.