News

Japan sends Hello Kitty into space

Japan sends Hello Kitty into space

SHOT INTO SPACE: A 1.6-inch tall Hello Kitty figurine placed under a scrolling display in front of a window of the Hodoyoshi-3 satellite, is seen in what Sanrio Co. said is a still image from a video. Photo: Reuters

By Minami Funakoshi

TOKYO (Reuters) – Hello Kitty, Japan’s ambassador of cute, is on a government-funded mission to space.

The project to launch Sanrio Co Ltd’s white cat with a pink bow into orbit is part of Prime Minister Shinzo Abe’s push to promote Japan’s high-tech industry and engineer economic growth.

A 1.6-inch tall Hello Kitty figure is aboard the Hodoyoshi-3 satellite, looking through a window at Earth, Sanrio announced this week.

The satellite, which is about the size of a large rubbish bin, was developed by Japanese researchers as part of a $40 million program funded by the education and science ministry.

The goal of the project is to get more private companies interested in working with satellites, said Toshiki Tanaka, researcher in charge of the project at the University of Tokyo’s Nano-Satellite Center.

Developers chose Sanrio as their first private partner after judging that it could get Hello Kitty’s many fans interested in space, Tanaka said.

“Through this project we can make those people interested and stimulate their scientific curiosity. We can move their hearts,” Tanaka told Reuters.

The Hello Kitty project, which launched in June, has been one of trial and error for the Tokyo-based satellite developers.

The researchers have been working on maneuvering the satellite so it would point in the right direction when taking photos of Hello Kitty with Earth as a backdrop for the past two months. They also used special paint to coat the Hello Kitty mascot to protect it from UV rays, cosmic rays and vacuum space.

Sanrio has asked fans to submit 180-character messages that Hello Kitty could deliver from space to friends and family. Sanrio received 100 submissions in the first day, said Kazuo Tohmatsu, the company’s spokesman.

Hello Kitty, celebrating its 40th anniversary this year, is Sanrio’s most popular character. The mouthless cat has become a symbol of Japan’s culture of “kawaii,” or cute, and is used to market everything from plush toys to aircraft.

(Reporting By Minami Funakoshi; Editing by Robert Birsel)

Recent Headlines

16 hours ago in Music

Oklahoma officials win approval for Merle Haggard statue

merlehaggard

The late country legend is set to be remembered with a statue of his likeness in Muskogee.

17 hours ago in Entertainment

Jim Beam fills 14 millionth bottle of bourbon

jimbeam807686855761

Jim Beam has filled and sealed its 14 millionth barrel of bourbon since the 1933 repeal of Prohibition, achieving a first in the bourbon industry.

17 hours ago in Music

Loretta Lynn hosting motorcycle rally at her ranch

lorettalynn

The country music icon has agreed to stage Nashville Bike Week 2017 at Loretta Lynn's Ranch and Camp Grounds in Hurricane Mills.

17 hours ago in Entertainment, Viral Videos

‘Star Wars: The Force Awakens’ as told by emojis

11-overlay-2

If the blockbuster movie was told entirely by characters on your cell phone.

17 hours ago in Entertainment, Weird

‘Rock’ your clock

dwaynetherockjohnson690454149554

Dwayne "The Rock" Johnson has an app to help you organize their day.