News

General Mills selling Cheerios with missing ingredients

General Mills selling Cheerios with missing ingredients

TIME FOR BREAKFAST: General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives. Photo: Reuters

(Reuters) – General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives.

Many activists and critics have cited studies showing that genetically modified (GM) crops are not safe for people and animals who consume them.

Some activist groups opposing GM food also say the crops create environmental problems by encouraging more use of certain agro chemicals, and consumers should have the right to know what they are buying.

However, General Mills, which also makes Betty Crocker dessert mixes and Yoplait yoghurt, said in a company blog post on Thursday that its decision on ingredients was not driven by safety concerns or pressure from critics.

“It’s not about safety. Biotech seeds, also known as genetically modified seeds, have been approved by global food safety agencies and widely used by farmers in global food crops for almost 20 years,” the General Mills blog said.

The Minneapolis-based company said it has begun using non-GM cornstarch and non-GM sugar in Cheerios, adding that oats, the primary ingredient, is a crop that is not grown from genetically modified seeds.

The company hopes that “consumers may embrace” its decision to move away from GM ingredients.

In November, a Washington state ballot measure that would have required labeling of foods containing GM crops did not win wide approval.

A consortium including General Mills, Nestle USA, PepsiCo, Monsanto,, DuPont and other corporate giants, were key contributors to the roughly $22 million raised to campaign against the bill.

(Reporting by Sakthi Prasad and Sampad Patnaik in Bangalore; Editing by Gopakumar Warrier)

Recent Headlines

2 hours ago in Entertainment

Today in entertainment history: May 26

Fresh
stevienicks

A look back on some of Hollywood's most memorable headlines.

12 hours ago in Viral Videos

An honest trailer for ‘X-Men: The Animated Series’

16-overlay-9

Before you see "X-Men: Apocalypse," relive the '90s cartoon that you still remember - and the theme song that you can't get out of your head.

13 hours ago in Entertainment

Judge denies motion for new Gawker-Hulk Hogan trial

hulk84135568722

A Florida judge has denied Gawker's motion for a new trial in the Hulk Hogan sex-video case and won't reduce a $140 million jury verdict.

19 hours ago in Entertainment

Depp back as Mad Hatter in ‘Alice Through the Looking Glass’

22-overlay-3

The movie follows on from the 2010 box office hit "Alice in Wonderland," which starred Depp alongside Australian actress Mia Wasikowska as the titular heroine and Oscar nominee Helena Bonham Carter as the Red Queen.

19 hours ago in Music

Jennifer Nettles speaks Spanish

jennifernettles703060601531

Jennifer Nettles not only duets with Jennifer Lopez on the song "My House," but they can talk to each other in English or in Spanish.