News

Facebook teams up with Fox on Super Bowl

Facebook teams up with Fox on Super Bowl

SUPER SOCIAL SUNDAY: Facebook and Fox team up for the Super Bowl. Photo: Associated Press

By Alexei Oreskovic

SAN FRANCISCO (Reuters) – Facebook Inc is collaborating with Fox Sports for Sunday’s Super Bowl broadcast, the social network’s latest move to increase its role as a hub for real-time conversations around sports and news events.

Fox will integrate content from Facebook into its pre-game television programming, including public comments from Facebook and Instagram users about the football game as well as fan statistics based on collective data from Facebook’s members.

The two companies have also created a website that will feature Facebook user data and videos of all the commercials that air during the game.

Facebook is increasingly competing with Twitter Inc to establish itself as the go-to hub for online discussions about sporting events, television programs and celebrities.

The Super Bowl collaboration with Fox builds on an existing partnership that Facebook struck with the TV network last year. More than 100 million viewers are expected to watch the football game on Sunday, which will pit the Denver Broncos against the Seattle Seahawks.

(Editing by Stephen Coates)

Recent Headlines

in Entertainment

Eva Mendes and Ryan Gosling are parents

evamendes

The pair reportedly welcomed a baby girl last week.

in Viral Videos

Barbra Streisand on late-night TV for first time in 50 years

19-overlay1

And part of her appearance included singing duets with Jimmy Fallon.

in Music

Darius Rucker to release holiday album

dariusrucker

"Home for the Holidays," which will be released in October, will feature classics and original music.

in Entertainment

‘National Lampoon’s Vacation’ reboot in the works

helms

The 1983 classic is getting a new look for a new generation, picking up the story with the now-grown children of Clark and Ellen Griswold.

in Trending, Viral Videos

TODAY’S MUST SEE: Sesame Street’s ‘Star S’mores’ trailer

23-overlay2

Sesame Street has its own take on "Star Wars" and it's adorable, funny, creative ... and makes us want to be a kid again.